Catching the Eye of Gen Z Talent
As Gen Z begins to graduate and enter the workforce, companies are faced with a daunting task: attracting and retaining top talent from this digitally native, socially conscious, and highly diverse generation. As an expert recruiter based in the vibrant city of New Orleans, I've got the inside scoop on what Gen Z wants and how to get them on board.
Understanding the Gen Z Mindset
Born between 1997 and 2012, Gen Z is a cohort shaped by social media, climate change, and a rapidly shifting world. They're entrepreneurial, independent, and passionate about making a difference. To recruit Gen Z effectively, companies need to speak their language and showcase their values.
To stand out, companies must prioritize authenticity. Gen Z can spot a fake from a mile away, so it's crucial to be genuine in job postings, social media, and company culture. Highlighting a company's mission, values, and commitment to social responsibility can make all the difference. For example, showcasing employee testimonials, company-sponsored volunteer days, or sustainable practices can give Gen Z a sense of purpose and belonging.
A digital-first approach is also essential. Gen Z is glued to their screens, and utilizing social media platforms like Instagram, TikTok, and LinkedIn can help showcase company culture, employee stories, and job openings. Consider creating engaging content, such as behind-the-scenes videos, employee takeovers, or live Q&A sessions, to give Gen Z a glimpse into company life.
In New Orleans, companies can tap into the local talent pool by partnering with universities like Tulane or UNO, attending job fairs at the Ernest N. Morial Convention Center, or sponsoring community events like the French Quarter Festival or Voodoo Fest. Highlighting opportunities for employees to engage with the local arts scene, attend concerts at the Howlin' Wolf or the House of Blues, or explore the city's rich culinary heritage can also make a company more attractive to Gen Z.
When it comes to recruitment, emphasizing flexibility and work-life balance is key. Gen Z values flexibility, so considering remote work options, flexible hours, or compressed workweeks can be a major draw. Companies can also prioritize diversity, equity, and inclusion by showcasing DEI initiatives, employee resource groups, and community outreach programs.
Growth opportunities are also a major selling point. Gen Z is eager to learn and grow, so highlighting opportunities for professional development, mentorship, and career advancement can help attract top talent. This can include training programs, industry conferences, or mentorship initiatives that pair employees with experienced professionals.
By incorporating these strategies, companies can attract and retain top Gen Z talent in New Orleans. Whether you're a startup in the Bywater or an established company in the Central Business District, building a strong employer brand that resonates with Gen Z can make all the difference.
